Scientific brands
Global communication responsibility across QSense, Attension and KSV NIMA.
Jurate Selander
Partner Marketing & Communications
Application for AWS Partner Marketing Manager
Clear stories.
Practical delivery.
I bring 9+ years in international B2B marketing, connecting complex products, technical experts, sales teams and distributors. I turn shared priorities into clear content, practical partner materials and campaigns I help deliver myself.
Partner campaignsTechnical storytellingGo-to-marketPartner enablement
A little about me
I like understanding
the whole picture.
And making it happen.
My background is in scientific instrumentation at Biolin Scientific. I work with complex technical products, knowledgeable buyers and international distributors. That has taught me how to understand a product, ask the right questions and turn its value into communication others can use.
For this partner marketing opportunity, I bring experience in distributor campaigns, launch toolkits, sales enablement and coordination across technical and commercial teams. My sector experience is in scientific B2B marketing; the relevance is in the work of connecting products, partners and audiences.
I combine strategic thinking with hands-on delivery, bringing people’s strengths together to turn ideas into practical results. I enjoy the variety of moving between planning, writing, building and improving.
What I bring
Different challenges.
A connected skill set.
Partner-facing materials, technical content and coordinated campaigns, backed by hands-on digital skills and broad marketing experience.
01Partner marketing and enablement
Distributor support · Launch toolkits · Consistent messaging
Partner marketing and enablement
Distributor support · Launch toolkits · Consistent messaging
I help international distributors and sales colleagues communicate product value with confidence. I combine practical guidance with adaptable assets that work for different markets.
In practice
Partner launch materials, campaign coordination and sales support across QSense, Attension and KSV NIMA.
02Technical storytelling and content
Clear copy · Customer stories · Educational content
Technical storytelling and content
Clear copy · Customer stories · Educational content
I work with product teams and scientific experts to translate complex information into clear narratives. I write copy myself and adapt the level of detail to the audience.
In practice
Value propositions, product pages, customer stories, webinars, video and campaign content for research and industrial audiences.
03Go-to-market and campaign delivery
Concept to launch · Audience targeting · Cross-functional execution
Go-to-market and campaign delivery
Concept to launch · Audience targeting · Cross-functional execution
I connect product positioning with the practical work of launching a campaign. That includes planning, web content, email, partner materials and coordination with sales.
In practice
Global launches and integrated campaigns, with buyer personas and segmentation guiding the content and channels.
04Project ownership and stakeholder communication
Priorities · Timelines · Budgets · Follow-through
Project ownership and stakeholder communication
Priorities · Timelines · Budgets · Follow-through
I organise work, coordinate contributors and remain directly involved in delivery. I enjoy understanding how the different parts of a project fit together and keeping commitments clear.
In practice
Annual marketing planning, budget allocation and reporting to senior management and the CEO, alongside collaboration with sales, product specialists and international distributors.
05Digital execution and measurement
HubSpot · Web publishing · Paid and organic channels
Digital execution and measurement
HubSpot · Web publishing · Paid and organic channels
I bring the tools to support the plan: HubSpot workflows, email, landing pages, paid search, social campaigns and performance analysis.
In practice
Campaign, content and conversion work contributed to 25%+ lead growth over a five-year period. I use HubSpot, GA4 and Search Console to guide improvements.
06Brand experience and curiosity about AI
Brand development · Customer education · New approaches
Brand experience and curiosity about AI
Brand development · Customer education · New approaches
My broader experience includes brand development, customer education, events and content across different formats. I like testing new ideas and finding practical applications for emerging tools.
In practice
SEO and content optimisation for AI-assisted discovery, alongside AI-supported research, analysis and content work with human review.
Relevant experience
The experience
behind the match.
Almost a decade in an international, technical B2B environment, connecting digital execution with product expertise and commercial teams.
Years of experience
Progression from specialist delivery to broad strategic and operational ownership.
Lead growth contribution
Campaign, content and conversion work contributed to 25%+ lead growth over a five-year period.
Sep 2022 - Present
Communication and Inbound Marketing Manager
Biolin Scientific AB
Partner and distributor support, global product launches, technical content and integrated campaigns across QSense, Attension and KSV NIMA. Marketing planning, budgets and reporting, alongside hands-on delivery with sales, product teams, scientists and international distributors.
Apr 2017 - Aug 2022
Marketing Specialist
Biolin Scientific AB
Multi-channel campaigns, product communication, landing pages, email programmes and educational content. Built practical experience across paid and organic channels, lead generation and campaign improvement.
2015 - 2017
Earlier marketing experience
Freelance marketing, alongside PR and digital communication for Utrikespolitiska Föreningen Göteborg during 2015 - 2016. Experience adapting to different audiences, organisations and priorities.
Education
Aarhus University - International Communication and Multimedia, 2008 - 2011.
University of Gothenburg - International Communication, 2012 - 2013.
Languages & location
English, Swedish and Lithuanian.
Based in Gothenburg, with experience working across international markets.
How I work
Curiosity is where I start.
Ownership is how I follow through.
Ask. Listen. Connect.
I enjoy understanding a product and how different parts of a process fit together. Talking to technical experts, sales colleagues and customers helps me see what really matters.
Try ideas. Learn. Improve.
I look for better ways to do the work, including useful applications of AI. I like testing new approaches, reviewing what happens and bringing the learning into the next decision.
Make room for strengths.
I believe teamwork is at its best when people can contribute what they do best. I bring a calm, structured approach and like being directly involved in getting the work done.
What matters to me
“I want to feel proud of what my work contributes to.”
I’m drawn to products and ideas with real value for the people they serve. Believing in what a company does helps me ask better questions, communicate with care and stay invested in the work.
Let’s meet
A good conversation
can be a starting point.
I would welcome a conversation about the AWS Partner Marketing Manager opportunity and how my experience in technical B2B communication, partner support and campaign delivery could contribute to your team.